Privacy Policy
Effective Date: 15th July 2026
Last Updated: 15th July 2026
This Privacy Policy explains how AgileApt Solutions Private Limited ("AgileApt", "we", "us", or "our"), a company having its registered office at B-821, Advant Navis Business Park, Noida - 201305, Uttar Pradesh, India, collects, uses, discloses, and protects personal information that we obtain through our website https://procurengine.ai (the "Website").
This Policy applies only to the Website - including the lead-generation forms, analytics, and cookies described below. It does not apply to personal data that we process on behalf of our customers through our procurement SaaS product ("Product") once a customer has signed up; that processing is governed by a separate Data Processing Agreement / Product Privacy Policy entered into with our customers.
1. Who We Are
AgileApt Solutions Private Limited, having its registered office at B-821, Advant Navis Business Park, Noida - 201305, Uttar Pradesh, India, owns and operates the Website, including its hosting, analytics (GA4), and CRM systems. AgileApt Solutions Private Limited is the primary data controller for personal data collected through the Website.
AgileApt Solutions Inc., having its registered office at 8 The Green, STE A, Dover, DE 19901, United States, is a wholly owned subsidiary of AgileApt Solutions Private Limited. AgileApt Solutions Inc. is the entity responsible, as a "business" under the California Consumer Privacy Act (CCPA/CPRA), for personal information of California residents collected through the Website, and is the relevant AgileApt entity for US-facing commercial/contracting purposes. References in this Policy to "AgileApt," "we," "us," or "our" mean AgileApt Solutions Private Limited and, where applicable to US visitors as described above, AgileApt Solutions Inc. (together, the "AgileApt Group").
If you are located in the United States, please direct CCPA/CPRA-related requests to the contact in Section 15(ii). All other privacy queries may be directed to the contact in Section 15(i).
2. Information We Collect
2.1 Information You Provide to Us
When you use a "Contact Us," "Request a Demo," "Book a Call," "Download," or similar call-to-action (CTA) form on the Website, we collect:
- Full Name
- Work Email address
- Company name
- Job Title
- Phone number
- Country
- Any message or additional information you choose to submit
We do not knowingly collect financial information, government identifiers, or any special category / sensitive personal data through the Website.
2.2 Information Collected Automatically
When you visit the Website, we and our service providers automatically collect certain information using cookies, pixels, and similar technologies (see our Cookie Policy for details), including:
- IP address (which may be used to derive an approximate location/country)
- Device, browser type, and operating system
- Pages visited, time spent, referring/exit pages, and click patterns
- Approximate geographic location (country/city level)
We use Google Analytics 4 (GA4) for this purpose. We may run paid advertising campaigns using Google Ads and LinkedIn Ads, which involve additional tracking technologies described in our Cookie Policy.
3. How We Use Your Information
We use the information described above to:
- Respond to your enquiries, demo requests, and messages
- Qualify and route leads within our customer relationship management (CRM) system (Zoho)
- Understand how visitors use the Website and improve its content and performance
- Measure and optimise our marketing and paid advertising campaigns (Google Ads, LinkedIn Ads)
- Communicate with you about our products, updates, and events, where you have consented or where permitted by applicable law
- Maintain the security and proper functioning of the Website
- Comply with applicable legal obligations
4. Legal Basis for Processing
Depending on your location, we rely on one or more of the following legal bases:
- Consent - for example, when you submit a lead-generation form or accept non-essential cookies
- Legitimate interests - for example, to understand Website usage, secure our systems, and run reasonably expected marketing analytics, balanced against your rights
- Performance of a contract or pre-contractual steps - where you request information about our Product ahead of a possible engagement
- Legal obligation - where processing is required to comply with applicable law
If you are located in the European Economic Area (EEA) or United Kingdom, Articles 6(1)(a), (b), and (f) of the GDPR apply as described above. If you are located in India, we process personal data on the basis of your consent as required under the Digital Personal Data Protection Act, 2023 ("DPDP Act"). If you are a California resident, see Section 10.3 below for your rights under the CCPA/CPRA.
5. How We Share Your Information
We do not sell your personal information for money. We share personal information only with:
- Service providers acting on our behalf, including Zoho (CRM and lead management) and Cloudflare (website hosting, content delivery, and security)
- Analytics and advertising partners, including Google (GA4, Google Ads) and LinkedIn (LinkedIn Ads), who may process data as independent controllers/processors for the purposes described in our Cookie Policy
- Professional advisors (legal, accounting) where necessary
- Regulators, law enforcement, or courts, where required by applicable law, or to protect our rights, property, or the safety of others
- A successor entity, in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections
Under the CCPA/CPRA, our use of advertising cookies/pixels with Google Ads and LinkedIn Ads for cross-context behavioural advertising may be considered "sharing." See Section 10.3 for your opt-out rights.
6. International Data Transfers
Our Website is hosted on Cloudflare's global network, and our service providers (Zoho, Google, LinkedIn) operate data centres in multiple countries, including outside India and, where applicable, outside the EEA/UK. Where we transfer personal data internationally, we rely on appropriate safeguards, such as Standard Contractual Clauses (SCCs), the service providers' own certified compliance frameworks, or your consent, as applicable under the GDPR, DPDP Act, and other applicable laws.
7. Data Retention
We retain personal data collected through the Website only for as long as reasonably necessary to fulfil the purposes described in this Policy - typically for the duration of our sales/marketing relationship with you plus a reasonable period thereafter for record-keeping, legal, and audit purposes - after which it is deleted or anonymised, unless a longer retention period is required by law.
8. Cookies
The Website uses cookies and similar technologies. Details of the categories of cookies we use, their purposes, and how you can manage your preferences are set out in our separate Cookie Policy.
9. Data Security
We implement reasonable technical and organizational measures - including encryption in transit (TLS/SSL via Cloudflare), access controls, and vendor due diligence - designed to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Your Rights
10.1 If you are in India (DPDP Act, 2023)
You have the right to obtain a summary of the personal data we process about you, request correction or erasure, nominate another individual to exercise your rights in the event of death or incapacity, and lodge a grievance with our Grievance Officer (Section 13) or with the Data Protection Board of India.
10.2 If you are in the EEA/UK (GDPR)
You have the right to access, rectify, erase, or restrict processing of your personal data; to data portability; to object to processing (including for direct marketing); to withdraw consent at any time without affecting prior lawful processing; and to lodge a complaint with your local supervisory authority.
10.3 If you are a California resident (CCPA/CPRA)
For California residents, the "business" responsible for personal information collected through the Website is AgileApt Solutions Inc., 8 The Green, STE A, Dover, DE 19901, United States, a wholly owned subsidiary of AgileApt Solutions Private Limited.
You have the right to know what personal information we collect, use, disclose, and (where applicable) share; to request deletion; to request correction; to opt out of the "sale" or "sharing" of personal information; and to non-discrimination for exercising these rights. We do not knowingly sell or share the personal information of minors under 16. To opt out of sharing for cross-context behavioural advertising (Google Ads / LinkedIn Ads), or to exercise any other CCPA/CPRA right, please contact us using the details provided in Section 15(ii), or use your browser/platform-level opt-out controls described in our Cookie Policy.
To exercise any of the above rights, please contact us at [email protected]. We may need to verify your identity before acting on your request.
11. Children's Privacy
The Website is intended for business audiences and is not directed at, nor do we knowingly collect personal data from, individuals under the age of 18 (or the applicable age of majority/digital consent in your jurisdiction). If you believe a minor has provided us personal data, please contact us and we will take steps to delete it.
12. Third-Party Links
The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review their privacy policies.
13. Grievance Officer
In accordance with the Information Technology Act, 2000 (and rules made thereunder) and the DPDP Act, 2023, the Grievance Officer for AgileApt Solutions Private Limited is:
Anupam Aggrwal, Chief Executive Officer
Email: [email protected]
Address: B-821, Advant Navis Business Park, Noida - 201305, Uttar Pradesh, India
We will acknowledge grievances promptly and endeavour to resolve them within the timelines prescribed under applicable Indian law.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this Policy indicates when it was last revised. Material changes will be notified through the Website.
15. Contact Us
(i) If you have questions about this Privacy Policy, please contact us at:
AgileApt Solutions Private Limited (Website operator; India, EEA/UK, and rest-of-world enquiries)
B-821, Advant Navis Business Park, Noida - 201305, Uttar Pradesh, India
Email: [email protected]
(ii) AgileApt Solutions Inc. (Responsible business for CCPA/CPRA - California enquiries)
8 The Green, STE A, Dover, DE 19901, United States
Email: [email protected]